When you think of a great brand, things like a logo, products and maybe an advertisement pop into your head. Like if we’d say McDonald’s you’d immediately think red and yellow arches and deliciously-bad-for-you fries.
But do you know what separates great brands from the average ones? It’s not what’s projected about the brand on TV and social media ads. It’s what happens behind the screen. It’s a brand’s employees and values and how its workplace embodies those and its brand.
The Importance of Workplace Branding
A goal of every company is to have its employees live and breathe the brand and core values. And unbeknown to some, workplace branding does that and more.
People today are more aware of the designs around them, which involves products they use, where they spend their time and their workplace. As awareness increases among those who spend time in your office–from your employees to investors to potential clients and employees–it is increasingly important for you to implement strategic office design.
Teem’s design team highlights three reasons why you should put an emphasis on incorporating workplace branding into your office design:
How to Brand Your Workplace
Too often, companies think painting walls company colors and slapping a few graphics on windows of your company logo is all it takes. But that’s not effective branding. It’s just decorating. Your workplace should be designed to encourage behavior that’s consistent with your brand and its values.
As Brian Brindisi, senior associate and design director at Gensler, said in an interview with Metropolis, “A good brand does more than establish a visual language; it creates an immersive experience for every person who enters their workplace. … At its core, branding workplaces is a process of taking the characteristics that make a company great, and expressing those characteristics through emotive experiences that ultimately enhance learning, productivity, and the overall workplace experience for employees and clients. Today, everyone wants to work in spaces that closely mirror a particular lifestyle and makes them feel engaged, valued and connected to a company.”
Here’s how you can do all that.
Employees expect to have all the tools and resources they need to do their job and do it well, and a branded workplace is one of those tools. As you work on your workplace branding, remember to make your workplace a reflection of your brand, products and the office space itself, while also creating a space that informs guests, inspires employees and aligns with your culture.