Digital signage is becoming a standard element of the modern workplace. It helps to establish your brand’s identity, makes employees and visitors feel welcome, and makes it easier for people to navigate your office environment.
As an IT leader, you have tremendous power to encourage your workplace to embrace new technology.
Here are six digital signage trends you should have on your radar.
In recent years, we’ve seen an uptick in technologies and processes centered around engagement — more specifically, engaging both employees and customers. Attention is the most valuable commodity, and with so many distractions, holding a user’s attention has become increasingly challenging. From UX experts and IT managers to workplace leaders, nearly every tech professional has been striving to solve this problem.
We’ve already seen progress in the form of touchscreens. Now, expect to see further developments in additional elements, like facial recognition software. You’ll also likely see more digital signage software developed to simplify processes like conference room booking and visitor management.
As workplaces become more mobile and companies embrace trends like hot desking, employees are having trouble finding people and places quickly. Wayfinding signage has evolved over the past two decades from fixed, non-digital displays to advanced, interactive screens that guide users around your workspace with ease.
In the coming months and years, we expect wayfinding to become even more useful. Expect to see more point-by-point directions and more robust back-end functionalities, too.
Currently, the best software already includes wayfinding signage, including:
One of the biggest pet peeves IT and workplace leaders have with many digital signage solutions is the lack of customization. Software designed with only the provider’s logo and colors rather than your organization’s branding creates a disconnected experience.
The best digital signage software allows you to customize digital displays to reflect your brand’s look and feel — a trend we expect to continue and advance in the years ahead.
Check out this example of a conference room digital display for Traeger Grills:
Although tech experts have been predicting massive advancements in artificial intelligence (AI) for decades, we’re finally seeing new AI developments enhance workplace technology.
The greatest benefits of AI is its ability to synthesize workplace analytics, streamline the process of collecting information, and deploy experiences driven by that data. One of the best applications of AI is personalization. People will not only see their names on your screens, but eventually, we’ll see displays automatically configure themselves to meet each users’ specific needs and habits.
For years we’ve heard about big data, and now we’re finally seeing the many ways this surplus of information can enhance digital signage.
8k, the highly anticipated successor to 4k, has arrived, and it's flying off the shelves in the form of consumer products.
The 2020 Summer Olympics was initially going to be the first event transmitted in 8k, and analysts predicted that would ignite the market for this advanced screen tech. Although the games were postponed, we still expect 8k displays to take off in the coming years.
Why? This resolution is effectively as good as the human eye can see, which makes it an excellent investment, and one that isn’t likely to be “outdone” anytime soon.
Your digital signage is only as good as the integrations it provides. After all, if your digital displays don’t connect to your office’s ecosystem, the benefits will be limited.
Expect to see digital signage software that integrates with apps and solutions including:
You’ll also see more advanced APIs so you can find new ways to put your workplace data to work.
Digital signage is already an essential part of a high-functioning, highly productive workplace. Organizations have long relied on this technology to help employees and visitors check in, find their way around, book spaces, and more. And tech leaders have relied on the ability to collect important data and inform decisions that further enhance the employee experience.
The six innovative trends we’ve shared above will serve to improve your workforce’s day-to-day experience, giving them the power to do even more.
If you're considering adding digital signage to your workplace, make sure you choose hardware that integrates with the technology you already use — or technology you anticipate using. To make sure it's still relevant in the coming years, it should allow for customization, personalization, and interactivity.
Teem integrates with the most popular digital signage systems today, including Alexa for Business, Apple, Crestron, Enlighted, GE Current, and many others. Our integrations are designed to help you create a powerful, connected workplace.
To learn more about the latest workplace technology trends, check out the most important digital workspace solutions.