June 20th, 2016


13 Workplace Analytics Every IT Leader Should Track

There are times when you scour the office, and it feels empty. No one is to be found in the darkened conference rooms containing empty chairs and black television screens. Everyone seems to be hidden away in their offices, or tucked away in their cubicles.

And then there are other times (usually when you need to book a conference room for a last-minute meeting) when all conference rooms are taken.

You could send a few emails and clear up a few details to get the project rolling; but does everyone have access to the same data and dashboards that are needed for the project? Without this collective data, can your team members make the best decisions for the project without a conference room screen? Can decisions even be successfully reached via email? Probably not.

Ultimately meeting face-to-face and exchanging consistent information is vital to project success.

So, how can you solve a problem like this? Maximize the efficiency of the resources and space that you have. Here are some ideas for maximizing your digital resources and your office space.

1. Use a Different Community Display Screen 

It is highly likely that there is a screen in the lobby of your office, that more or less goes unused. It is also highly likely that you’ll find seating and coffee tables surrounding that screen. But people rarely think about using any other space besides a conference room for meeting. But why not utilize this space?

Let your project managers know that they are more than welcome to use any community space they need, that has the resources they need. Because it’s better for them to have that meeting face-to-face with the necessary accessory details and data; if for no other reason than the fact that data on a wall feels much more important.

Here are some other ideas for converting community space into office space.

2. Use It to Improve Your Workplace Branding

Companies typically spend enormous amounts of money developing product brands; so all customers know the brand like the back of their hand.

But the best companies also create and embody that brand amongst their employees. Creating this common brand in the workplace motivates employees to do their best, and creates a bond between the employee and the brand.

You can use the digital displays that you already have to help you achieve this. In community areas such as lobbies, kitchens and conference rooms, you can use your television screens and projectors to visually display your workplace brand. This can be as simple as brand graphics, but would ideally also include messaging that revolves around the core values of the company.

Creating communal branding is a good step, but it’s not enough to simply rally the troops. The best employee performance comes from happy employees. They say “happy employees bring happy customers” for a reason.

3. Boost Employee Morale

Your employees spend somewhere between 6 and 10 hours a day in the workplace. And because visuals are so powerful and influential, your digital displays are the perfect tools for boosting employee morale. In addition to displaying core values, you can also display other positive messages.

No one knows your company culture better than you, but to get the brainstorming process started, here are a few ideas of what can be displayed:

  • If things have been tense lately, you can lighten the mood with a joke.
  • If people are feeling down or discouraged, put up an inspirational quote.
  • Have a lot of commuters? Display traffic or public transit information.
  • Is everyone getting together for happy hour? Post the details for everyone to see!

4. Relay Common Goals That Aren’t Silo Specific

Getting everyone on the same page is so important for every company. But not everyone has access to the data they need to make better decisions for the company. And often times, people only have access to the data they “need,” and the data that is relevant to the silo they work in.

This means that not only are your employees not getting the whole picture but also they tend to be “silo biased.”

Get everyone on the same page again by using your community screens to display company-wide data and goals. You can display KPIs for the entire company, which show your employees how the company is doing, as a whole.

Creating common goals will keep your employees moving in a forward direction, by reminding them of company goals, and reminding them that they are part of a team – part of a company, not part of a silo.

Other Ideas:

  • Help the sales team by displaying networking information.
  • Help marketing by putting up analytics on trending stories in your industry.
  • Have an office fantasy league? Tell everyone who the winner is.
  • Have a company sports league? Put up that information. (No one reads it in the emails anyway.)
  • To boost your SEO, post the latest blog – maybe it will spark interest and get some clicks.
  • Show off your hard-at-work employees at the latest philanthropy event.

Michael Moulton


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